Banner Advertising Write for Us
Banner advertising refers to the employ of a rectangular graphic show that spans the top, bottom, or side of a website or online media property. The horizontal type of banner ad is called a leaderboard, while the vertical banners are called skyscrapers and are placed on the web page’s sidebars. Banner ads are image-based relatively more than text-based and are an admired form of online advertising.
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The purpose of banner advertising is to endorse a brand and drive visitors from the host website to the advertiser’s website.
How Banner Advertising Works?
Banner advertising has gone from being an uncertain bet to serving as the leading platform for marketing for most companies. In the US, digital advertising growth continues to rise in double digits annually, with reported 2020 revenue of $138.9 billion.
Banner or display ads consist of static or animated images or media and are typically placed in high-visibility areas on high-traffic websites. Banner ads are attractive because they can help build brand awareness, generate leads, and retarget an audience (such as allowing visitors to sign up for a newsletter or gratis test before clicking).
And also, banner advertising works mainly in the same way as traditional advertising; however, how the advertiser pays the host can be very different from conventional ad space sales. The host pay for the banner ad through one of three methods:
- Cost per impression (payment for each website visitor who views the ad)
- Cost per click (payment for each website visitor who clicks on the ad and visits the advertiser’s website)
- Or cost per action (payment for each website visitor who clicks the ad, goes to the advertiser’s website, and completes a task, such as filling out a form or making a purchase).
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